Best Ramadan ads & reminder..

I work in the field of marketing & PR and I just love the creativity of advertising masterminds.. especially when it comes to Islamic marketing!

Prophet Mohammed (Peace be Upon Him) taught us about business ethics and how false advertising - making incorrect claims about the product we want to sell - hurts the business. Even if it appears to be increasing sales, it is damaging in the long-run.

“Avoid swearing falsely in order to sell your goods. Apparently it appears to be promoting your business, but in fact it lets your business down and damages the goodwill of your business.” [Muslim]

I have selected a few Ramadan ads that I personally like.. I'll let pictures speak for themselves. Which one is your favorite?

 

Feeling disconnected? The post-Ramadan syndrome

Eid was a week ago.. and life is back in full swing.

My Muslim colleagues laugh about their nights out drinking, go back on their cigarette breaks, bars are back in business in the Middle East and the dress code is considerably 'shorter' and well, barer. 

Tonight, an acquaintance even told me she wishes she knew I was a Muslim earlier, as she likes to hang out with Muslims during the Holy Month. I asked, what about the rest of the year???

Feeling low?

Inspring Muslims Series: George 'Ibrahim' Green (New York, USA)

Ibrahim, you and I go way back. When we first met, you were on tour with Kanye West & Black Violin as I was promoting the concert in Dubai, UAE. Few years later, we both were on the same tour in South Africa with Akon, Fat Joe and Black Violin and would occasionally meet up whenever I visited NYC. I remember you taking me to Malcolm X & Dr. Betty Shabazz Memorial Center ; this was an incredible experience for me (I highly recommend visiting it).

It was a HUGE surprise to me when a year later, I found out you became my Muslim brother.. I feel so blessed to have witnessed your spiritual journey to Islam. Allahu Akbar!

I will focus on your new life as a Muslim, however our readers can listen to your recent interview on your background and the music industry on Saudi radio channel MIX FM here.

Can you tell us about yourself? 

I am from Harlem New York in New York City. My religious work background consists of giving dawah globally to Muslims and Non-Muslims, motivating the youth through my own journey. My religious work also consists of working with non-profit organization Muslims Giving Back and the Canadian Dawah Association (CDA).

Embracing Islam is obviously a long-term result of many years of soul-searching, but can you tell us what inspired you the most in your decision? 

I would have to say the beauty in the Adhan (call to Prayer) is what initially sparked my interest in Islam. 

Superheroes: Prophet-inspired?

People are fans of famous singers, sports players, actors, socialites, models and other celebrities.. I can't help but wonder: how do they all really contribute to our society?
Superheroes also have a strong following of their own and I couldn't help but to notice similarities in their man-made nature with... the Messengers of God (Peace Be Upon Them). And my question is, why aren't our Prophets our real Superheroes??

Iftar meals distribution (Dubai, UAE)

For the second year, DU joined forces with Emirati-run social media PR agency Think Up to distribute iftar meals daily in the UAE as part of their Mawaed Al Rahman campaign for the Holy month of Ramadan.