I have never been able to find a suitable translation for the french saying 'Coup de coeur' - which literally could be translated as 'heart stroke' in English! Its true meaning is an instant liking in something and, what better way to describe how I fell in love with Annah Hariri's designs.. and since this post is about fashion, why not throw in a little French!The modest clothing design brand is the brainchild of a European revert, Annah, who created the brand in 2012 shortly after her conversion.
Annah says, "I reverted to Islam and the hardest challenge was to start wearing hijab as I had an enormous ego and love for fashion, clothes and myself. Moreover there was no proper clothing in the market for a working hijabi lady. Actually you could find a few modest items but those would be high street brands which are too pricey and it is an “ihlas” to spend this much on the clothes. So most girls would buy under shirts and wear them under the normal office shirts, tops and even beautiful cocktail dresses (indeed almost under everything because all clothes are either short sleeved or transparent or too tight). Those under shirts did not look right to me. I thought to myself that there has to be another way, an easier way for modest women in the community to dress, women that follow trends, but still be modest and true to the order of hijab & covering their beauty."
